Your voice. Your vision. Your value.
Made Clear.

Strategic Visual Design from Joe Nicita

How I Can Help You

I am a skilled graphic and web designer with extensive experience in supporting small and medium-sized businesses with their identity and marketing efforts. My core skills include creating branding and marketing collateral as well as custom WordPress development. As a seasoned professional, I am capable of managing projects from start to finish. With expertise in both marketing and UX, I can assist you in defining your goals and ensuring their successful completion.

Areas of Focus

Web & Graphic Design

With creative vision and design chops to back it up, I can translate your goals into compelling visuals that resonate with your audience. Be it branding, ads, or web design, I pride myself on discovering the essence of your organization and bringing it to life.

WordPress & Web Development

With thorough knowledge of the WordPress landscape, I can help you with everything from rapid theme implementation to full customization, and everything in between. HTML & CSS, leveraging just the right plugin, speed and SEO optimization, UX best practices…it’s all part of my playbook.

Project Management

As a seasoned professional, I've worked closely with clients of all kinds as well as cross-functional teams from managers to developers to see projects through to completion. I thrive on bringing stakeholders with different perspectives into the fold, working through logistical and technical challenges to reach successful outcomes.

“You can’t depend on your eyes when your imagination is out of focus.” Mark Twain

A Taste of My Work

API: Marketing Ad Design

As lead designer at American Physician Institute, I created a range of digital ads for social media and other channels.

API: Web Design & Dev

A range of brand styles rolled into a single vision. WordPress and custom development. See a sample dev site typical of my work with API.

API: Print Design

Mailer and onsite print pieces covering a range of formats, from postcards to multipage brochures.

Law Firm Marketing Sites

A wide range law firms demanded a wide range of design solutions and styles. I delivered every day.

UX/UI Mobile-first Design: Lawyers.com

Applying UX principles and methods, I produced prototypes, wireframes, and comps that led to increased user engagement for this legal resource site.

Biz Zealot / lo•yo•me

Branding, website, blog, and infographic for this marketing startup.

The Shack Bar & Grill

Rebranding effort for a funky restaurant in Cooperstown, NY, including logo design, print collateral and website. See archived site.

Parlor Gallery

Marketing design and WordPress site. Fun with typography! Check out the website.

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